Foundations of business strategy en coursera

27-04-2013
 

Lenox-Foundations-of-Business-Strategy-460x259Por fin terminé mi segundo curso en coursera, esta vez “Foundations of business strategy” impartido por el profesor Michael J. Lenox de la Universidad de Virginia.

La experiencia a sido una vez mas muy buena y el nivel ha sido muy alto, naturalmente lo recomiendo, al igual que mi anterior curso de gamificación.

El curso se ha basado principalmente en un seguido de herramientas que finalmente nos han facilitado una metodología para analizar negocios y definir una estrategia. El trabajo realizado durante las 6 semanas del curso han sido:

Week 1: We will introduce the concept of strategic analysis plus explore the impact that competitive markets have on business success. Will include a case discussion of Google.
Week 2: We will explore how industry structure impacts competitive outcomes and learn how to analyze industry forces. Will include a case discussion of the microbrew industry.
Week 3: We will learn how to analyze firm capabilities and how they may provide competitive advantage. Will include a case discussion of Apple.
Week 4: We will learn how to analyze competitive dynamics; the interplay between businesses as industries evolve. Will include a case discussion of the game player industry.
Week 5: We will combine our learnings to date to determine how an organization best positions itself competitively to create value. Will include a case discussion of Piaggio.
Week 6: We will extend our analysis to consider how businesses compete in multiple markets and will learn how to analyze firm scope. Will include a case discussion of Disney.

La metodología de la formación en Coursera se esta demostrando efectiva y ya se ve mucha gente fidelizada al sistema. Tengo ganas de hacer un post analizando el caso de coursera.

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